The history of Mac Baren - part II

Four generations.
The Danish tobacco dynasty is proud of its roots that stretch back over more than 150 years. Hans Nissen Halberg was a ship‘s captain, running cargoes of chewing tobacco, snuff and tobacco for the smokers of long-stemmed pipes. His son, Harald Halberg, did not have the stomach for life at sea, so he had to remain ashore with all the other landlubbers.
In 1887, Harald set himself up as a tobacco manufacturer in Svendborg, buying up ‘S. Bønnelycke‘s Factories‘, which had been established back in 1826. Harald had two sons, Otto and Einar Halberg, who carried on the family business under the name of Harald Halberg Tobacco Factories - and it was Einar Harald Halberg‘s son, Jørgen Halberg, who was ‘lucky‘ enough to end up stranded in the USA, where he invented the popular and always fashionable Mac Baren Mixture. Today, the fourth generation, Henrik Halberg, is director of the Mac Baren Tobacco Company of Svendborg, Denmark. He, too, is far from averse to a plug or two of Mac Baren Mixture.

Next articles: Preparing Flake Style Tobacco